Terms & Conditions - Social Media Management
Overview
Business Accelerator Agency’s Social Media Management Service is designed to help businesses build a more consistent, professional, and strategic online presence.
The service may include strategy, content planning, caption writing, creative direction, scheduling, posting, performance monitoring, reporting, and ongoing optimisation.
Service Scope
The exact scope of Social Media Management will be agreed before commencement.
Depending on the package or agreement, services may include:
- Discovery call
- Social media audit
- Content strategy
- Content pillars
- Post concepts
- Caption writing
- Creative direction
- Visual guidance
- Scheduling
- Posting
- Performance monitoring
- Analytics review
- Reporting
- Month-by-month optimisation
Any work outside the agreed scope may require an additional quote.
Platforms
The standard Social Media Management Service covers one platform and one account unless otherwise agreed.
Supported platforms may include Instagram, Facebook, TikTok, LinkedIn, and YouTube.
Additional platforms or accounts may incur additional fees.
Client Content Requirements
For best results, the client is expected to provide an ongoing supply of suitable photos, videos, behind-the-scenes content, testimonials, product or service footage, brand assets, information, and any other relevant materials.
Business Accelerator Agency does not directly film or photograph content as part of the standard Social Media Management Service unless expressly agreed in writing.
Content Creation Limitations
Business Accelerator Agency may create strategy, captions, post concepts, visual direction, schedules, and graphics.
However, if the strategy requires original photography, videography, UGC creators, paid creators, influencers, voiceovers, advanced editing, advertising production, or other outsourced creative services, these may be quoted separately and must be approved by the client before proceeding.
AI-Generated Content
Where suitable, Business Accelerator Agency may use AI-generated visuals, placeholder content, editing tools, or AI-supported creative processes to maintain content consistency or develop creative assets.
AI-generated content will be used where appropriate for the client’s brand, industry, and content goals.
The client acknowledges that AI-generated content may have limitations and may not be suitable for every business, industry, product, or campaign.
Review And Approval
Before content is published, the client will generally have the opportunity to review the strategy, creatives, captions, and posting schedule.
The client is responsible for reviewing content carefully and providing clear feedback within the agreed timeframe.
If the client does not provide feedback or approval within the required timeframe, Business Accelerator Agency may delay posting or proceed based on prior approval processes, depending on the agreement.
Revisions
Reasonable revisions may be included during the content review process.
Revisions must relate to the agreed strategy, brand voice, factual accuracy, or reasonable creative adjustments.
Excessive revisions, repeated direction changes, complete strategy changes, or revisions caused by missing information from the client may incur additional fees or delay the posting schedule.
Performance And Results
Social media is a long-term strategy. Business Accelerator Agency does not guarantee followers, leads, sales, enquiries, viral posts, engagement rates, reach, impressions, or any specific performance outcome.
Performance depends on many factors, including the client’s offer, market, audience, content quality, brand positioning, consistency, budget, platform algorithms, competition, customer demand, and business reputation.
Analytics And Reporting
Business Accelerator Agency may take a snapshot of the client’s existing analytics before implementing the strategy.
After content has been published and enough time has passed to review performance, Business Accelerator Agency may provide reporting or performance insights to guide future optimisation.
Analytics are used to inform strategy but do not guarantee future results.
Minimum Term
Social Media Management is structured around a 3-month term unless otherwise agreed in writing.
This minimum term allows time for strategy, implementation, testing, data collection, content refinement, and performance review.
Fees And Payment
Social Media Management is generally priced per platform, with a weekly or recurring retainer based on the number of platforms, accounts, deliverables, and scope of work.
Payment terms will be outlined before commencement.
Late or missed payments may result in paused services, delayed posting, suspension of work, or termination.
Additional Costs
Additional costs may apply for:
- Photography
- Videography
- UGC creators
- Influencer collaborations
- Paid advertising spend
- Graphic design outside scope
- Advanced video editing
- Paid apps or software
- Stock content
- Additional platforms
- Additional accounts
- Rush work
- Extra revisions
- Strategy changes outside scope
Any additional costs will be discussed and agreed before proceeding.
Cancellation
Either party may terminate the Social Media Management agreement by providing 14 days’ written notice.
The client remains responsible for payment for work completed, work in progress, scheduled content, or agreed services up to the termination date.
Business Accelerator Agency may also terminate the agreement if the client fails to pay, repeatedly delays approvals, provides insufficient content, behaves unprofessionally, breaches these terms, or prevents reasonable delivery of the service.
Ownership Of Content
The client owns the creative work created specifically for their business once all relevant invoices have been paid in full.
Business Accelerator Agency may retain the right to use completed work for portfolio, marketing, website, social media, case study, or promotional purposes unless otherwise agreed in writing.
Raw working files, internal processes, templates, systems, strategy documents, and agency frameworks remain the property of Business Accelerator Agency unless expressly included in the agreement.
Confidentiality
Business Accelerator Agency will treat sensitive client information, documents, images, videos, login details, analytics, strategy, and business materials as confidential.
The client also agrees to keep confidential any private strategy, documents, processes, pricing, systems, or internal materials shared by Business Accelerator Agency.
Account Access
The client may be required to provide access to social media accounts, scheduling tools, cloud folders, analytics, Meta Business Suite, Google Drive, Canva, or other relevant platforms.
The client is responsible for ensuring they have the authority to provide this access.
Business Accelerator Agency is not responsible for account restrictions, platform suspensions, password issues, third-party outages, or changes caused by platform policies.